Making Money Just By Breathing - Chapter 5.2: The Beginning of the Road to Riches

No, it’s too expensive and would greatly increase costs. Plus, Wang Yan’s cash is quite tight; he can’t afford the rental and fuel costs.

It would be best to borrow a car from someone…

Drawing a circle on paper, marking key points, Wang Yan starts contemplating the next step.

The fourth step is to hype up the sales.

He needs to plan the whole sales pitch thoroughly and make the setting believable.

Selling at two yuan per kilogram wouldn’t be worth the effort.

Selling at three yuan per kilogram might yield some profit; about one yuan fifty cents per kilogram.

He would need to sell at least 800 kilograms a day to meet his financial needs.

That’s far-fetched.

Retail sales would be challenging to reach that volume.

So, at the current rate, he would need to sell at over five yuan per kilogram to have enough profit margin.

While watermelons are readily available everywhere, others sell them for one yuan fifty cents or one yuan eighty cents per kilogram. Wang Yan wants to sell them for five yuan; it’s impossible without some hype.

The people are wise and understand this well.

“Sell the Royal Nectar Wine, one hundred and eighty yuan per glass. Let me tell you about this wine—”

What Wang Yan aims to do is similar.

The fifth step is to identify the right targets for persuasion.

No, no, no!

That’s identifying high-end customers and precisely focusing!

He opens Baidu Maps directly to search for upscale hotels.

Midway through, Wang Yan suddenly realizes something isn’t right.

To sell watermelons at a high price, he should only retail them, right?

Selling them for over five yuan per kilogram and delivering them to hotels or upscale fruit shops would likely get him kicked out.

The strategy of small profits but quick turnover also doesn’t suit him; the “Gourmet Intuition” is only a picking skill and can’t transform the melons into top-quality ones.

There are only a few watermelon kings, so he must ensure individual profits; otherwise, it’s meaningless…

So, the target should be villa areas?

After much thought and consideration, Wang Yan believes his judgment is correct and immediately changes his approach.

In the end, Wang Yan chose four villa areas.

The sixth step is to improvise on the spot.

Wang Yan is at a loss for how to sell things.

When chatting with classmates, he can talk non-stop nonsense, but when it comes to giving a speech, he immediately stumbles over his words.

Most ordinary high school boys are at this level during high school, and Wang Yan is no exception.

Now, facing the situation of setting up a stall, it’s much harder than giving a speech, after all, he’s taking money from people.

It’s tough!

Before getting the system, even if Wang Yan had a sudden idea to do something, he would have given up at most at this step.

Fear of difficulties is common.

Once the initial enthusiasm fades, people tend to do whatever is easy.

Is the game not fun or is the teacher not attractive?

What’s the point of bothering?!

What if I lose money?!

What if my classmates see me and I lose face?!

The sun is so scorching…

There are so many reasons, big and small, that can discourage enthusiasm.

But now, Wang Yan’s enthusiasm is still high, and his determination is explosive.

With the system coming, a huge pie has fallen on his head, and nothing is scary anymore.

So what if I fail?!

So what if people look down on me?!

The worst-case scenario is becoming a richman that nobody know!

It’s a Win-Win either way!

As long as it serves as an exercise, Wang Yan can afford to lose money and time.

Just do it!

While researching and making changes on paper, two hours later, a roughly complete plan is finally taking shape.

Wang Yan puts down his pen and celebrates with a fist pump.

Done!

The crude “planning document,” referencing many practical marketing cases and stories, certainly still has many loopholes, but it’s the best Wang Yan can do.

Next, it’s just about adapting on the fly and continuously learning from failure or success.

Whether he succeeds or fails, the gains will not be few.

His journey to becoming a tycoon starts with this stall!